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Die Cut Stickers – Why are They So Important!

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Custom Die Cut Stickers are very attractive and extremely customizable. With Die Cut Stickers you get more returns for your marketing dollar. There are many standard shapes & sizes that we have available, we also offer custom die cutting and unlike most printers we do all of our die cutting in house.

In comparison to the standard rectangle shape, Die Cut Stickers will StandOut and be more effective for marketing. Eye-catching stickers are more likely to be displayed, which means more people will see your company’s brand. (Which is why we also offer a cheaper solution to complete die cut stickers it’s called “kiss cuts” or a “contour cut”).

Sticker Shape

One of the most important factors to making your Die Cut Stickers StandOut is the shape. Many shapes have an instant association with a certain category of products. For example, a snowboard will be associated with snow, the mountains, and winter. This can allow you to convey a message before the reader even reads the slogan or other information that the sticker illustrates. This association can be very important, since most people will only glance at a sticker and not take time to analyze it.

Sticker Color

Beyond the shape of your Die Cut Sticker, another thing to consider is the colors that you would like to use. Colors can help a sticker StandOut and can also help illustrate a certain feeling or emotion to the customer. Green often implies environmentally friendly, blue is calm and laid back, and reds are passionate. If you use your logo, then you will want to incorporate those colors into the sticker as well to help prompt brand recognition.

Sticker Printing Tips

Making your Die Cut Sticker StandOut is a combination of many factors, and here are some tips to get you started:
• Use the shape of your logo. Since the shape of your Die Cut Sticker should always relate to your business, if you don’t have an obvious shape that fits your company, use the shape of your logo. This helps to reinforce brand recognition.

• Stick with the basics. Die cuts come in three basic types – geometric, natural, and abstract. Geometric are the well known shapes like circles and triangles. Natural shapes can be a leaf or a flower. Abstract shapes are easily recognized for what they symbolize, such as the wheelchair symbol that designates handicapped spaces. Talk to us (StandOut Stickers) if you are running short on ideas. Our experienced staff can help assist you.

• Colors should emphasize, not distract. The four-color printing process can lead to amazing stickers, but you don’t want to add so much color to your sticker that it detracts from the original message. In some cases, using only one or two colors will be just as effective for getting across your message.

Remember, a sticker is likely to get a glance and not much more from the viewer. You’ll need to find a design that can be recognized and understood just as quickly.

Last Modified: December 11th, 2009

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